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History
The original TicketBiscuit system was developed by CEO Jeff Gale in the summer of
2001. The revolutionary system was the first to introduce the concept of client-controlled
convenience fees and seamless integration with the client's website. Over the next
three years, TicketBiscuit remained largely a side project.
It wasn't until 2004 that Jeff decided to take The Biscuit big time. Realizing the
market potential, he revamped the entire platform and focused on client acquisition.
At the end of 2005, he had eight clients. By the end of 2006, he had twelve more.
The company had built a strong client base strictly through word-of-mouth referrals.
The year 2007 brought explosive growth and catapulted TicketBiscuit onto the industry's
radar. TicketBiscuit hired a COO, CTO, and support team, staffed a call center,
and moved into a larger office building. The company also introduced the concept
of the branded call center.
In 2008, TicketBiscuit launched BattlePass, the first
ticketing system built specifically for combat sports, WhistleTix, the ticketing system built for tourist railroads, and Promotozoa, a powerful tool for viral event promotion.
Today, the company has hundreds of clients across the US. TicketBiscuit continues
to focus on innovations that make clients' lives easier and empower them to sell
more tickets.
Mission
TicketBiscuit will provide the smartest and most user friendly ticketing experience
on the planet and will focus relentlessly on delighting clients through innovation
and superior service.
Our Values
- Integrity – All decisions made within the company adhere
to the highest level of integrity. It is never acceptable to sacrifice the integrity
and character of yourself or the company.
- Superior Service – We owe our customers our full attention
no matter how significant the issue at hand. We treat our customers as we want to
be treated. Nobody provides better service. Likewise, we are responsive and proactive
to all issues and requests.
- Exceptional Employees – Our people are what make us successful.
Employees at TicketBiscuit get the individual attention they deserve. In return,
only the best people are employed by TicketBiscuit. Mediocrity is abhorred and not
tolerated.
- Fun – We believe in living in the moment. Life is what we
are doing today and therefore we will enjoy what we are doing regardless of the
circumstance.
- Innovation – Everyone is responsible for developing better
ways of doing business. We improve every day and are never complacent with our current
status.
TicketBiscuit: Offering an online ticket sales alternative
(Birmingham Magazine, February 2009)
TicketBiscuit Introduces Mobile Ticketing and Mobile-Optimized Web Pages
(January 8, 2009)
Magic City's TicketBiscuit is no half baked operation
(Birmingham News, November 26, 2008)
TicketBiscuit
Ticketing System Adds Automatic Facebook and Eventful Integration
(October 30, 2008)
TicketBiscuit
Launches Ticketing System Built for Tourist Railways
(September 10, 2008)
BattlePass.com Launches Ticketing System Built for MMA
(August 6, 2008)
Melting Point Athens Selects Ticket Biscuit as Ticketing Provider
(July 9, 2008)
TicketBiscuit Appoints Housh
as Marketing VP (PDF)
(June 9, 2008)
Ticket to Profit
(November 17, 2006)
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Jeff Gale, Chief Executive Officer
Jeff Gale has been in the web experience and entertainment business since 1997,
when he co-founded Nylon Designs in Brooklyn, NY. Jeff developed the original TicketBiscuit
system in 2001. In 2005, Jeff turned his full attention to serving the event management
needs of organizations and venues. Jeff earned his Bachelor’s degree in Drama
and Theatre Arts, cum laude, from Columbia University in 1996. He is a self-taught
software developer and businessman.
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John Burdett, Chief Operating Officer
John Burdett came to TicketBiscuit from a multimillion dollar IT services firm.
Over the course of his ten year career, John has developed and implemented technology
product and service solutions, led teams, and negotiated large deals with Fortune
500 clients. He has also served as an adjunct professor in the School of Business
and Natural Sciences and Mathematics at the University of Alabama at Birmingham
(UAB). John holds an MBA from Emory University's Goizueta Business School and has
a Bachelor’s degree in Computer Science from UAB.
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Jamey Taylor, Chief Technology Officer
Before joining TicketBiscuit, Jamey Taylor was a Vice President at Regions Financial
Corporation in charge of business intelligence delivery, where he was responsible
for ensuring the performance, scalability, and security of the Business Intelligence
Framework. Prior to Regions, Taylor worked as a software consultant in a variety
of vertical markets including e-commerce, insurance, financial services, public
utilities, and publishing. He brings over 10 years of experience leading development
projects for distributed applications. Taylor has a Bachelor’s in Electrical
Engineering and a Master’s in Engineering Management from the University of
Alabama at Birmingham (UAB).
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Eric Housh, Chief Marketing Officer
Eric Housh has over a decade's worth of experience involving the architecture and
deployment of Internet and email marketing programs. Prior to TicketBiscuit, Eric
was Manager of Communications for Intel Corporation, where he pushed the adoption
and proliferation of rich media, video, and social media as effective means to drive
key messaging. Eric received a Bachelor of Science degree from Birmingham Southern
College in May 1998, and a Master of Business Administration with an emphasis in
Services Marketing and Management from the W.P. Carey School of Business at Arizona
State University in 2002.
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