About TicketBiscuit


Our Mission

The first thing you should know about TicketBiscuit is that we will provide the smartest and most user friendly ticketing experience on the planet and will focus relentlessly on delighting clients through innovation and superior service.

Our Values

  • Integrity – All decisions made within the company adhere to the highest level of integrity. It is never acceptable to sacrifice the integrity and character of yourself or the company.
  • Superior Service – We owe our customers our full attention no matter how significant the issue at hand. We treat our customers as we want to be treated. Nobody provides better service. Likewise, we are responsive and proactive to all issues and requests.
  • Exceptional Employees – Our people are what make us successful. Employees at TicketBiscuit get the individual attention they deserve. In return, only the best people are employed by TicketBiscuit. Mediocrity is abhorred and not tolerated.
  • Fun – We believe in living in the moment. Life is what we are doing today and therefore we will enjoy what we are doing regardless of the circumstance.
  • Innovation – Everyone is responsible for developing better ways of doing business. We improve every day and are never complacent with our current status.

Our History

The original TicketBiscuit system was developed by CEO Jeff Gale in the summer of 2001. The revolutionary system was the first to introduce the concept of client-controlled convenience fees and seamless integration with the client’s website.

In 2004, realizing the market potential of TicketBiscuit, Jeff revamped the entire platform and focused on client acquisition. By the end of 2006, the company had built a strong client base strictly through word-of-mouth referrals.

The year 2007 brought explosive growth and catapulted TicketBiscuit onto the industry’s radar. TicketBiscuit tripled in staff size and moved into a larger office building. The company also introduced the concept of the branded call center.

In 2008, TicketBiscuit launched WhistleTix, the ticketing system built for tourist railroads, and Promotozoa, a powerful tool for viral event promotion. The company also unveiled automatic integrations with Facebook and Eventful.com, enabling clients to publish events to those services automatically.

In January of 2009, TicketBiscuit launched the industry’s first mobile ticketing interface (before the first Android phone was ever sold!). TicketBiscuit’s solution remains the only fully responsive, platform-agnostic, demand-capable mobile solution.

January 2010 saw the launch of TicketBiscuit 3.0, a fully cloud-based, dynamically scalable solution capable of handling the most aggressive of demand peaks. Later that year TicketBiscuit would flawlessly sell out performances for Garth Brooks and Widespread Panic.

In July 2010, the company became one of the first primary ticketing companies in the United States to launch an Affiliate Program to pay web publishers a commission on referred ticket sales. TicketBiscuit’s innovative FeedMaker interface empowers affiliates to create a customizable data link directly with the company’s vast database of events. In October, the company launched TutuTix, a new service specifically designed to help studio owners with dance recital ticketing.

In 2011, celebrating its tenth anniversary, TicketBiscuit leapt to social media marketing leadership with the launch of Fan Page Ticketing, a Facebook App that empowers clients to sell tickets to their events directly on their Facebook Fan Pages, without ever having to leave Facebook. Additionally, the company launched an iOS Ticket Scanner App, empowering clients with a low cost, high performing scanning solution. An Android version soon followed. That year, TicketBiscuit was awarded Birmingham Technology Business of the Year.

In 2012, TicketBiscuit announced integration with Apple Passbook and Google PassWallet on the same day these services were launched. TicketBiscuit’s Passbook integration enables ticket buyers to download QR-coded, scannable tickets to their devices, eliminating the need to carry a paper ticket.

In 2013 TicketBiscuit continued its long history of innovation. In March, they unveiled Integrations into Major Casino Player Reward Systems. In August, they enhanced the Mobile Box Office App for iOS to support paperless ticketing. In October, they unleashed seatPOWER, the industry’s first (and only) demand-capable online seat selector for reserved performances.

Also in 2013, TicketBiscuit was recognized as one of Birmingham’s Best Places to Work.

2014 witnessed growth across all of TicketBiscuit’s divisions, and continued product development driven by customer needs.

In 2015, TicketBiscuit was again recognized as one of Birmingham’s Best Places to Work. In October of that same year, TicketBiscuit launched the StateChamps division, aimed at helping high schools sell tickets online. With patented SHARE AND TEAR Technology and a unique “omni-service” model, StateChamps became the first company to provide a viable solution for high school athletics and events. TicketBiscuit also announced plans to move into new, larger offices to accommodate its team of over 75 ticketing experts.

This year (2017), we’ve been recognized for a third time as one of Birmingham’s Best Places to Work.

Today, the company has thousands of clients across the US. TicketBiscuit continues to focus on innovations that make clients’ lives easier and empower them to sell more tickets.